Before Any designer start thinking on any new logo design project passing thorough the logo research process is Important. Here are the five logo design tips for nailing this crucial first stage of the process of making the #Unique logo design.
- Understand Client’s market place:
Apple cut through the traditional computing sector like a hot knife through butter in the 80s, and has since evolved into one of the world’s most valuable brands, Before you even start working up a logo design concept, ensure you research your target market thoroughly. Your client should be able to provide some information about their competitors to get you started making a creative logo for them.
Compare all the logos in their competitive set of Competitors. This research may well reveal some entrenched branding conventions in that market sector, and that can sometimes help your process by playing on familiar visual associations.
But bear in mind that many of the world’s most recognizable logo designs stand out specifically because they eschew trends and think differently. Your Uniqueness speaks it all.
- Ask the right questions:
Strategy is becoming an increasingly important part of the branding process. What this means in practice will often depend on the scale of the project, but it all starts with asking the right questions.
if you are aware about Very well known Michael Johnson’s recent book Branding: In Five and a Half Steps is dedicated to Johnson banks’ creative process, and covers complex challenges such as formulating brand strategy in far more detail than we could ever hope to hear.
In it, Johnson mentions asking the following six things of the brand you’re working on as a starting point: Why are we here?, What do we do, and how do we do it?, What makes us different?. Who are we here for?, What do we value the most?, and finally last but not the least, What’s our personality? By following this any designer can reach to the starting point of logo designing process.
- Stay flexible during the process:
Once you’ve prepared a thought of a logo concept, you don’t have to set it in stone. There’s a reason that Johnson banks’ creative process has that extra half step: number 2.5 represents the grey area between concept and design.
According to Johnson, it can be a two-way street. Some conceptual, strategic ideas that work in theory may fall apart in practice when visualized, conversely, a compelling visual solution that emerges from left-field during the design stage can feed back into stage two and help evolve the strategy retrospectively. By this flexibility you can get creative idea while making any design, don’t just think of them implement them right through the process of making logos.
- Respect a brand’s heritage:
Widely heralded as a trend in 2016, the so-called ’retro branding’ movement was kicked off by North’s much-lauded re brand of Co-op, which reinvigorated its original 1960s mark and won one of CA’s coveted Brand Impact Awards in the process. Nat West and Kodak followed within a few months, but we argued here on CB that we should be wary of the retro design trend. However, where genuine heritage and untapped potential exists in a mark, avoid throwing the baby out with the bath water and consider bringing it to the fore.
“It’s vital to put your ego to one side and not dismiss designs created by others – and in doing so consider evolution as well as revolution,” argued North co-founder Stephen Gilmore in an essay in Computer Arts issue 259.
- Remember: a logo is just one ingredient
As Brand Impact Awards judges Bruce Duck worth and Mark Bonner discuss in this video filmed during 2016’s judging day, logo design is just one small part of the modern branding process. As Bonner puts it, the pyramid has inverted: people now engage with a brand through a huge variety of different touch points, and the logo is not always their first point of contact with a brand. Keep this in mind as you develop your logo design: stay versatile and flexible, and consider how the logo interacts with the rest of the brand experience, from packaging to tone of voice.
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