Concept Of Designing
Logo Designing Or any other type of designs is a very #Creative thing, therefore, if you ask me how to come up with a #Unique design for your Business or Social media publishing Things, it would be very unfair for me or any other designer to tell you what is a good design and what is a bad design!
But for that, there are Some certain elements and principles that we should look for in a design to know whether the design, Concept and layout of the material will be able to carry the message across effectively to the Buyers and your potential market of customers. The main purpose of every Logo design related to advertising or promotion is either to sell something, promote something or brand a company. https://goo.gl/4BmWoS
Keep the design and layout easy to understand:
The more complex or messy the Concept and design is for your marketing platform, the harder it would be for your customers to find the important stuff. So, don’t overcrowd the design of your marketing materials. First and foremost, it should be kept clean and very simple to understand. Yes, we all want to fit as much information as we can into the design but hey, keep the purpose of the design of the marketing stuff in mind. You want to design a novel or design something that sells.
Perfect choice of colors:
If you have a set of corporate colors (like the colors that you use on your logo, letterhead, envelopes…etc), keep to the same colors in your design. You should present a very #simplistic, #unique, #corporate, #professional, consistent image, not a haphazard one. How can anyone rely on you when you have that kind of image, right? It’s best that you not use too many colors for your design. And another important point about designing marketing materials is this avoid using all the colors of the rainbow in one design! You’re not trying to confuse your customers, you’re trying to make it easy for them to find information, attract them and urge them to buy something from you! I would say using 2 or 3 main colors from your corporate color for the design is good enough.
There are tons of free fonts that you can find on the Internet for the Logo design of your Business, but the sad news is that it’s not always possible to use all of them. Keep to one single font for the content in your design, and if you wish to, you can use a different (a bolder and louder font) for the headings and titles in your design.
Incorporate Images in your design:|
Using images in the design of your brochures, flyers, menus, company profiles and for many more is always a good idea. Attracting your customers with useful pictures or diagrams that illustrates your point or including pictures of your products in the design of your Promoting platform is encouraged. Be careful While using stock photos from the web for your stuff. 01) The resolution of such images (those that you can get off the Internet) is never good enough for printing purposes. 02) You’ll get in trouble with the people who actually owns the rights to those images. So, if possible, if you want to use pictures or illustrative images in your design, it’s best to either get the pictures for the design yourself (with your digital camera) or you should just purchase it from the related websites.
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